Science. Stories. Soul.
Turning the complex into narrative with accuracy and empathy.
Audience: Healthcare Professionals
JAKAFI® (Graft-vs-Host Disease) Executive Primer Extract), part of an MSL training module for pre-launch messaging
IMBRUVICA® (CLL/SLL) Podcast script, part of monthly summaries of current studies
NURTEC® (Migraine)
CVAExtract: Efficacy, Dosing, Patient Profile
EVOMELA® Pre–auto-HSCT conditioning) Expert Training deck
KEYTRUDA® + LENVIMA® Launch Website Extract
RUBRACA® CVA
FARXIGA® Website Launch video: MoA (Extract)
Market Access
Efficacy and Pricing
SPRYCEL® iCVA detailing superior efficacy of launch SPRYCEL vs imatinib mesylate (Gleevec). The iCVA included a local pricing algorithm for the reps to demonstrate affordability to the HCPs. (Example is no longer available)
Global Scientific and Value Support Content
Demonstrating Value to Secure Access and Support Prescribing
SYFOVRE® (Geographic Atrophy) Comprehensive CVA Targeted to Market Access Professionals
Audience: Patients and Caregivers
SPRYCEL® (Ph+ CML) Patient Website
DUCHENNE MUSCULAR DYSTROPHY Patient/Caregiver Gene Therapy Guide
AbbVie Clinical Trial Patient Journey Patient trial recruitment website
