Science. Stories. Soul.
Turning the complex into narrative with accuracy and empathy.
Audience: Healthcare Professionals
JAKAFI® (Graft-vs-Host Disease) Executive Primer Extract), part of an MSL training module for pre-launch messaging
IMBRUVICA® (CLL/SLL) Podcast script, part of monthly summaries of current studies
NURTEC® (Migraine)
CVAExtract: Efficacy, Dosing, Patient Profile
EVOMELA® Pre–auto-HSCT conditioning) Expert Training deck
KEYTRUDA® + LENVIMA® (Endometrial cancer) Launch Website Extract
RUBRACA® CVA
FARXIGA® Website Launch video: MoA (Extract)
Audience: Patients and Caregivers
SPRYCEL® (Ph+ CML) Patient Website
DUCHENNE MUSCULAR DYSTROPHY Patient/Caregiver Gene Therapy Guide
AbbVie Clinical Trial Patient Journey trial recruitment website
Animal Health
A global website refresh and redesign focused on Monitor, Prevent, and Treat conditions affecting farmed and companion animals, aquaculture, and equines.
Each species required a unique “voice” for the audiences using this information: veterinarians, farmers, and equine and companion animal professionals and owners.
